Lecture: You on Your Own Terms
6 Jul 2019
[ + ICAL ] [ + WEBCAL ] [ + GCAL ]
1:30 pm - 4:30 pm
You on Your Own Terms
A personal branding and marketing workshop tailored for authors who need help developing their platform! This interactive (and fun!) workshop covers the following important topics:
- A brand is not what you think
- The good, the bad, and the ugly: the foundations of a brand
- The power of narrative in branding
- Meet branding’s twin: marketing
- Which marketing strategies would work for you (with a special nod to introverts)?
For enquiries and slot reservations, please email minavesguerra[at]gmail[dot]com
Maloy Luakian is a freelance writer and marketing/branding consultant. She got her start at Warner Music Asia Pacific’s regional office in Hong Kong working with artists from the Red Hot Chili Peppers to Missy Elliot. She has since focused on providing branding and marketing strategy on a consulting basis to clients including eco-luxe furniture shop TREE, Michelin-starred restaurant Chilli Fagara, German furniture brand Wilkhahn, and herbal medicine company Eu Yan Sang. She provides focused grassroots and social media strategies, as well as content writing and training.
Belle de Jour
Lower Ground, Shaw Plaza, 561 Shaw Boulevard